The impact of digital technologies on the development of the tourism market
The Russian online services market is growing rapidly, which is associated with the introduction of digital technologies in the tourism sector. Digital technologies are also becoming the main focus of the development strategy of the culture and tourism of the cities of the future, contributing to the integration of tourists in the urban environment and allowing them to plan their travel independently. The article analyzes the data characterizing the development of digital technologies in the tourism sector, and identifies some trends in this direction. One indicator of the development of information technologies and their distribution is the ever-increasing share of online booking of tourist services. Despite the development of the market for online sales of tourism services, large tour operators in Russia are not at risk, since the price remains the main determining factor when buying a tour, and the tour operator is able to offer package tours at the lowest cost for the consumer. The introduction of technology contributes to the development of independent tourism, which is becoming increasingly popular every year. The introduction of new technologies is reflected in the formation of a comfortable urban environment, contributing to the development of urban tourism. The basic areas for the introduction of digital technologies in the urban tourist environment include: online services with personalized recommendations; wearable gadgets for simultaneous translation; sharing services; a smart navigation system in the city adaptive to foreign languages; free high-speed internet in public areas; the use of multimedia technologies and various guide applications in museums. To develop tourism in the Russian Federation at the regional level, it is necessary to develop tourism products for their implementation in the new digital environment, revealing the potential and possibilities of destinations.
Vishnevskaya E. V. (2019), The impact of digital technologies on the development of the tourism market. Research Result. Business and Service Technol-ogies, 5(3), 12-24DOI:10.18413/2408-9346-2019-5-4-0-2
While nobody left any comments to this publication.
You can be first.
Averin, D. (2017), Readiness of major cities for a digital future [Online], available at: https://tjournal.ru/flood/60636-gotovnost-krupneyshih-gorodov-k-cifrovomu-budushchemu (Accessed 29 September 2019).
Cai, Wenjie (2019), “Progress on Technology Use in Tourism”, Journal of Hospitality and Tourism Technology, [Online], available at: https://www.researchgate.net/publication/332672740_Progress_on_Technology_Use_in_Tourism (Accessed 28 September 2019).
Data Insight analytics (2016), eTravel: numbers and trends [Online], available at: //hotelier.pro/tourizm/item/2168-etravel/ (Accessed 29 September 2019).
eTravel in Russia – 2018. Statistics and trends (2018), [Online], available at: http://datainsight.ru/sites/default/files/DI-TravelHub-2018.pdf (Accessed 29 September 2019).
Experts told how the spending of tourists on flights has changed (2019), [Online], available at: https://ria.ru/20190822/1557776933.html (Accessed 29 September 2019).
Global Digital Travel Sales 2018 [Online], available at: https://www.emarketer.com/content/global-digital-travel-sales-2018 (Accessed 29 September 2019).
Hasenzahl, Lea (2019), “Digital transformation in the national tourism policies”, Conference: The 20th Annual International Conference on Digital Government Research, [Online], available at: https://www.researchgate.net/publication/333792896_Digital_transformation_in_the_national_tourism_policies (Accessed 19 September 2019).
Hojeghan, Samira (2016), “Digital economy and tourism impacts, influences and challenges”, Procedia Social and Behavioral Sciences, 19: 308-316, [Online], available at: https: //www.researchgate.net/publication/251714067_Digital_economy_and_tourism_impacts_influences_and_challenges (Accessed 08 September 2019).
How tourism will change in 2019 (2018), [Online], available at: https://www.tourdom.ru/hotline/it-razrabotki-dlya-turbiznesa/kak-izmenitsya-turizm-v-2019-godu/ (Accessed 29 September 2019).
Koroleva, I.S., Komaгova, M.E. and Zhilenko, V.Yu. (2017), “Development of information and communication technologies in the field of tourism through the creation of a database”, Research Result. Business and Service Technologies, Vol. 3, 2, рр. 9-18.
Liberato, Pedro (2018), “The Information Technologies in the Competitiveness of the Tourism Sector”, Conference: International Conference on Information Technology & Systems, [Online], available at: https://www.researchgate.net/publication/322247972_The_Information_Technologies_in_the_Competitiveness_of_the_Tourism_Sector (Accessed 18 September 2019).
Matteo, Dante (2018), “Tourism and digital endowment in Italy: a spatial analysis”, Annali del Turismo, VII, [Online], available at: https://www.researchgate.net/publication/333812432_Tourism_and_digital_endowment_in_Italy_a_spatial_analysis/stats (Accessed 18 September 2019).
The Number of Internet users in Russia (2018), [Online], available at: http: //www.bizhit.ru/index/users_count/0-151 (Accessed 29 September 2019).
Online guide for tourists to appear in Moscow in 2020 (2019), [Online], available at: https://iz.ru/926381/2019-09-28/onlain-gid-dlia-turistov-poiavitsia-v-moskve-v-2020-godu (Accessed 23 September 2019).
Pizam, A. (2017), “The Internet of things (IoT): The next challenge to the hospitality industry”, International Journal of Hospitality Management, 62 (April), pp. 132-133, [Online], available at: https://doi.org/10.1016/j.ijhm.2017.02.002 (Accessed 22 September 2019).
Slinkova, O.K. (2017), “Agroturism in the system of the world tourist market”, Research Result. Business and Service Technologies, Vol.3, 3, рр. 74-82.
Statistics of the Internet of 2019: traffic, the websites and blogs, domains, social media, online advertizing and electronic commerce – fresh digits and the facts (2019), [Online], available at: https://sdvv.ru/articles/elektronnaya-kommertsiya/statistika-interneta-2019-trafik-sayty-i-blogi-domeny-sotsialnye-media-onlayn-reklama-i-elektronnaya (Accessed 29 September 2019).
The company Booking.com named trends of sustainable tourism (2017), [Online], available at: https://news.booking.com/sustainabilityreport2017/ (Accessed 29 September 2019).
The future is close: the cities readiness index (2017), [Online], available at: https://www.pwc.ru/ru/assets/the-future-is-coming-rus.pdf (Accessed 29 September 2019).
Vishnevskaya, E.V. and Klimova, TB. (2017), “Prospects for development of virtual information space in tourism industry”, Research Result. Business and Service Technologies, Vol.3, рр. 22-33.
Vishnevskaya, E.V., Klimova, T.B., Slinkova, O.K. and Glumova Y.G. (2017), “The influence of virtual information space on tourism development”, Revista Espacios, 38 (49), p. 22, [Online], available at: http://www.revistaespacios.com/a17v38n49/17384922.html (Accessed 23 September 2019).