Analysis of factors influencing the image of the region
This article analyzes the main components of the process of developing a positive image of a region, which increase its competitiveness and satisfy the needs of the target audience. The pertinence of this study stems from the fact that the dynamic development of the tourism sector today has led to the question of the problems of creating an image and a good reputation of the territory. Based on the analysis of the conditions for the formation of an attractive tourist image of the region, a number of factors were identified that have the greatest impact on the image of the territory. The result of the study was an assessment of the positive image of the region as an aid in solving a number of tasks: attracting the target audience, improving investment attractiveness, creating favorable conditions for competent specialists, improving the infrastructure and living standards of the population, as well as developing tourism. The formation of a positive image of the region is a paramount task in the field of tourism.
Ogarkova I. V., Sargaeva E. S. (2020), Analysis of factors influencing the image of the region. Research Result. Business and Service Technologies, 5(2), 41-51, DOI: 10.18413/2408-9346-2020-6-2-0-4
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