Consumer preferences as a basis for the development of ecological tourism at the regional level
Improving the efficiency of ecotourism development is one of the most significant tasks of regional development. In world practice, ecotourism is understood as responsible travel through the territory of a particular ecotourist destination, which gives an idea of its natural and cultural and ethnographic features, does not violate the integrity of ecosystems and contributes to the welfare of the local population. The development of such a direction of tourist activity as ecotourism in the territory of the Belgorod region will lead to the achievement of socio-cultural, infrastructural, environmental, financial and economic effects. In order to investigate consumer preferences for the development of ecotourism at the regional level, a survey was conducted. Based on the responses, the index of involvement in eco-tourism was calculated – this is a complex indicator that reflects the attitude towards ecotourism. The problems of state regulation of the development of ecotourism include the insufficient level of identification of this concept, the insufficient development of ecotourism classifications, the lack of a methodology for assessing the effectiveness of its development, the imperfection of the mechanism for regulating the development of ecotourism in the Russian Federation.
Vishnevskaya E. V., Leontev V. O. (2022), “Consumer preferences as a basis for the development of ecological tourism at the regional level”, Research Result. Business and Service Technologies, 8 (3), pp. 3-13. DOI: 10.18413/2408-9346-2022-8-3-0-1
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