DOI: DOI: 10.18413 /2408-9346-2015-1-4-44-47

IMPROVEMENT OF THE PARADIGM OF SERVICE

Zhamshed Mazhidovich Kurbanov
Rahima Zhamshedovna Kurbanova

Now science about service as the modern type of service, is at a stage of evolutionary development. Therefore there are numerous views concerning their essence and mechanisms. We, in this work considered some modern views about concepts service, attempt to give new definitions of concepts service, serving and service is made.

Keywords: Goods, service, serving, paradigm, marketing service, service process, interactive marketing.

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Research Result. Research result. Business and Service Technologies (ISSN 2408-9346)

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