The need to develop tourist and recreational information resources to promote the tourist product of Russian destinations
The development and promotion of Russian destinations are extremely urgent problems for the formation of a full-fledged domestic tourism market in Russia. It is necessary to constantly diagnose and analyze the factors constraining the demand for domestic tourist products. This article reveals the main aspects that hinder the effective management of Russian destinations. The author pays special attention to the problem of using information touristic and recreational resources, which are an integral part of the development of a tourist product, and also influence the choice of consumers when choosing a region for their trip. In this regard, the purpose of this study is to substantiate the need to include information touristic and recreational resources in the processes of formation and promotion of the domestic tourist product. The main methodological approaches to the content of the concept under study are considered. Based on the research of scientific literature, the author's interpretation of the category "information touristic and recreational resources" is given, its elemental composition is determined. The study of practical examples of domestic digital platforms for the implementation of integrated promotion of tourist destinations in Russia allows to confirm the hypothesis put forward by the author that information tourist and recreational resources are an independent, integral and structured category within the study of tourist resources as a whole. The structuring of the category is confirmed by the analysis of each element of information touristic and recreational resources – which is presented in the form of a model. It is revealed that information touristic and recreational resources form a new and important aspect of satisfying the consumer's request, such as information comfort of tourists. This will make it possible to identify the measures necessary to improve the system of promotion of the Russian tourist product both in the domestic and foreign markets.
Volovik, M. E. (2023), “The need to develop tourist and recreational information resources to promote the tourist product of Russian destinations”, Research Result. Business and Service Technologies, 9 (4), pp. 4-12. DOI:10.18413/2408-9346-2023-9-4-0-1
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