FORMATION OF A TOURISM BRAND OF ROSTOV REGION FOR FOREIGN TOURISTS
The authors of the article focus both on aspects of Linguocultural training of professionals to work with foreign tourists and on the problem of the choice of the tourism brand of Rostov Region, its historical stages, as well as the issue of the lack of a systematic approach to its formation. Keywords: training of a guide; tourism in Rostov Region; tourist branding; bilingual environment; voice communication
Keywords: Training of a guide,
tourism in Rostov Region,
tourist branding,
bilingual environment,
voice communication.
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