The article discusses questions in the field of organizing work on the labor education of schoolchildren in the framework of the development of industrial tourism in the region. Labor education plays an important role in the development of a child and the formation of his personality. It helps children realize the importance of work in people's lives and the contribution they can make to society. For this reason, work on labor education with children from an early age has long-term positive consequences. Returning to the stages of the development of industrial tourism in Russia, we see that industrial excursions originate from the development of school excursions. In the modern methodology of Industrial tourism, a key factor has been missed: the labor education of schoolchildren and the increase in the prestige of working professions. We propose the integration of industrial tourism into the educational process as a model of vocational orientation and labor education for schoolchildren.