Archive of journal "Research result. Business and Service Technologies" for 2025

MODERN DIRECTIONS OF MARKETING STRATEGIES DEVELOPMENT IN THE HOTEL INDUSTRY
Vishnevskaya V.E.

POSITIONING THE TOURISM SERVICE AS A FACTOR IN THE SUSTAINABLE DEVELOPMENT OF AGRICULTURAL AND RURAL TOURISM
Lesnikov A.I., Utiagulov E.M.

ETHNIC TOURISM IN THE TULA REGION: ATTRACTIONS AND TARGET AUDIENCE
 
Ponomareva I.Y., Cherkasov N.R.

A COMPARATIVE ANALYSIS OF THE ECONOMIC, SOCIAL AND INSTITUTIONAL ASPECTS OF THE DEVELOPMENT OF MEDICAL TOURISM IN DIFFERENT COUNTRIES, USING EXAMPLES FROM SOUTHEAST AND SOUTH ASIA
Tarasenko E.V.

DETERMINING FACTORS OF ROUTE SELECTION IN STUDENT TOURISM
Tlepbaeva E.S.

A PLATFORM-BASED APPROACH TO YOUTH TOURISM DEVELOPMENT
Chuvatkin P.P., Gorbatov S.A.

INTEGRATION OF SERVICE TECHNOLOGIES IN REAL ESTATE MANAGEMENT: THE IMPACT OF ARTIFICIAL INTELLIGENCE AND DIGITAL PLATFORMS ON CUSTOMER SERVICE PERCEPTION
Kalininskaya M.A., Sergeeva E.A.

METHODOLOGICAL APPROACHES TO ASSESSING THE LIFETIME VALUE OF B2B CUSTOMERS
Tsoy M.E., Shchekoldin V.Y.

THE EMERGING LANDSCAPE OF INTERNATIONAL EDUCATIONAL MOBILITY AND THE TRAJECTORY OF CHANGE IN THE GLOBAL EDUCATION MARKET
Klimova T.B., Pushkina J.V.

RUSSIA BETWEEN EAST AND WEST: ON THE SEARCH FOR CULTURAL ORIGINALITY
Slinkova O.K., Slinkov A.M.

EVALUATION OF THE ALTMAN Z-SCORE DYNAMICS OF AN AVERAGE AGRICULTURAL HOLDING
Morhachov I.V., Shevchenko M.N., Listopadova Y.V., Chugay D.Y., Artemenko V.А.

FOREIGN AND RUSSIAN EXPERIENCE IN THE DEVELOPMENT OF CHARGING INFRASTRUCTURE: COMPARATIVE ANALYSIS AND RECOMMENDATIONS FOR THE KALININGRAD REGION
Soloviev D.A., Semenova L.V.

RECRUITMENT AND ONBOARDING OF PERSONNEL FOR HOSPITALITY INDUSTRY BUSINESSES: A REGIONAL PERSPECTIVE
Kozlova V.A.

FEATURES OF SOCIAL ADAPTATION OF OLDER ADULTS THROUGH INTELLECTUAL-CREATIVE AND ACTIVE LEISURE ACTIVITIES
 
Paatova M.E., Agoshkova O.V., Ozheva S.B., Tausova I.F.

EDUCATIONAL EXCURSION AS A METHOD OF DEEPER STUDY OF THE SUBJECT AND ADVANCED TRAINING
Kuzmina E.E. | DOI: 10.18413/2408-9346-2025-11-3-0-1

DEVELOPMENT OF A GUEST JOURNEY DIGITALIZATION MAP FOR HOSPITALITY INDUSTRY ENTERPRISES
 
Shkurenko P.A., Kosheleva A.I. | DOI: 10.18413/2408-9346-2025-11-3-0-2

THE INSTITUTIONAL ENVIRONMENT FOR THE DEVELOPMENT OF REGIONAL SANATORIUM-RESORT COMPLEXES
Oborin M.S. | DOI: 10.18413/2408-9346-2025-11-3-0-3

PERFECTION OF LABOR POTENTIAL AS A BASIS FOR THE DEVELOPMENT OF RECREATIONAL SERVICES
Dyshlovoi I.N. | DOI: 10.18413/2408-9346-2025-11-3-0-5

STEM APPROACH IN PROFESSIONAL TRAINING OF SPECIALISTS IN THE FIELD OF TOURISM
Konyushenko S.M., Petrushenkov A.V., Semenova L.V. | DOI: 10.18413/2408-9346-2025-11-3-0-6

INTEGRATION OF INDUSTRIAL TOURISM INTO THE EDUCATIONAL PROCESS AS A MODEL OF CAREER GUIDANCE AND LABOR EDUCATION OF SCHOOLCHILDREN
 
Negelchenko E.V., Yasenok S.N., Bogomazova I.V., Semchenko I.V. | DOI: 10.18413/2408-9346-2025-11-3-0-7

HUMAN RESOURCES FOR THE TOURISM INDUSTRY IN THE REPUBLIC OF TATARSTAN: EDUCATIONAL AND PROFESSIONAL ORIENTATION OF STUDENTS
Nurmukhametova V.V. | DOI: 10.18413/2408-9346-2025-11-3-0-8

ALGORITHM OF GEOINFORMATION ANALYSIS OF RECREATIONAL HEALTH-IMPROVING WALKING TOURIST RECREATIONAL SYSTEMS OF THE FOREST-STEPPE ZONE
 
Koroleva I.S., Sergeeva T.G., Golev A.A. | DOI: 10.18413/2408-9346-2025-11-2-0-1

SCIENTOMETRIC ANALYSIS OF THE RESEARCH AGENDA IN SPORTS MANAGEMENT AND THE FOOTBALL INDUSTRY
 
Sobolev V.S. | DOI: 10.18413/2408-9346-2025-11-2-0-2

FEATURES OF THE PROMOTION OF HIGH-TECH PRODUCTS IN THE B2B MARKET
Steblyakova L.P., Zubkova O.A., Dumanova A.M. | DOI: 10.18413/2408-9346-2025-11-2-0-3

BRAND PROMOTION STRATEGY IN THE CULTURAL SPHERE THROUGH CONTENT MARKETING
 
Filiptsov M.V., Suvorova T.V. | DOI: 10.18413/2408-9346-2025-11-2-0-4

TERRITORIAL IMAGE OF THE REPUBLIC OF MORDOVIA: SOTSIOLOGICAL ANALYSIS
Bartsayeva1 V.V., Zaytseva L.A. | DOI: 10.18413/2408-9346-2025-11-2-0-5

METHODS FOR ASSESSING THE EFFECTS OF REGIONAL CLUSTERING
Mokina A.V., Dobrodomova T.N., Druzhnikova E.P. | DOI: 10.18413/2408-9346-2025-11-2-0-6

FACTORS OF EXTERNAL AND INTERNAL ENVIRONMENT AFFECTING THE COMPETITIVENESS OF A HOTEL ENTERPRISE
 
Molyakov V.M., Valeeva Y.S. | DOI: 10.18413/2408-9346-2025-11-2-0-7

BREAK-EVEN MANAGEMENT: THE CONCEPT OF THE FULL BREAK-EVEN POINT MODEL
 
Morhachov I.V., Nesterc O.N., Dosova A.G., Chebotareva E.N. | DOI: 10.18413/2408-9346-2025-11-2-0-8

ASSESSMENT OF THE IMPACT OF RESILIENCE ON THE CHOICE OF AN ENTERPRISE MANAGEMENT MODEL AT DIFFERENT STAGES OF ITS LIFE CYCLE
 
Purin E.V., Anisimov A.Y. | DOI: 10.18413/2408-9346-2025-11-2-0-9

CORPORATE COMMUNITIES: A VIRTUAL COMFORTABLE ENVIRONMENT FOR ATTRACTING AND RETAINING YOUNG PROFESSIONALS
Vechkinzova E.A., Veremko D.V., Feshchenko S.I. | DOI: 10.18413/2408-9346-2025-11-2-1-0

THE INFLUENCE OF ORGANIZATIONAL CULTURE ON THE DEVELOPMENT OF HUMAN CAPITAL IN SMALL BUSINESSES OF THE TOURISM INDUSTRY
Hrytsaienko H.I. | DOI: 10.18413/2408-9346-2025-11-2-1-1

MANAGEMENT APPROACHES TO THE IMPLEMENTATION OF THE “THIRD MISSION” OF THE UNIVERSITY
Smirnova S.B., Shabanov D.M. | DOI: 10.18413/2408-9346-2025-11-2-1-2

DYNAMICS OF REGIONAL DISPARITIES IN THE DEVELOPMENT OF THE SERBIAN TOURISM INDUSTRY IN 2000-2023
 
Ashirova O.I., Popov G.E., Mizerovskaya U.V., Denisov D.M. | DOI: 10.18413/2408-9346-2025-11-1-0-1

TOURISM POTENTIAL AND THE PROMOTION OF RURAL TOURISM: THE CASE OF TABACUNDO PARISH, ECUADOR
Brazales Herrera D., Wiliam M. | DOI: 10.18413/2408-9346-2025-11-1-0-2

ANALYSIS OF THE DEVELOPMENT POTENTIAL OF INDUSTRIAL TOURISM IN CHINA
 
Kuchumov A.V., Eremicheva P.Y. | DOI: 10.18413/2408-9346-2025-11-1-0-3

CULTURAL INFORMATION BACKGROUND OF KUZBASS AND ITS ROLE IN ATTRACTING TOURISTS
 
Orlova E.A. | DOI: 10.18413/2408-9346-2025-11-1-0-4

DEVELOPMENT OF A METHODOLOGY FOR ASSESSING THE LEVEL OF DIGITAL MATURITY OF RESTAURANT BUSINESSES
 
Lyashkov A.V., Anisimov A.Y. | DOI: 10.18413/2408-9346-2025-11-1-0-5

METHODOLOGICAL APPROACHES TO ASSESSING THE IMPACT OF THE SPORTS INDUSTRY ON ENSURING THE IMPLEMENTATION OF FEDERAL PROJECTS
 
Khairullina E.G. | DOI: 10.18413/2408-9346-2025-11-1-0-6

TRADITIONAL RUSSIAN VALUES AND THEIR REFRACTION IN THE CONSCIOUSNESS OF STUDENT YOUTH
 
Slinkova O.K., Vishnevskaya V.E., Bogomazova I.V. | DOI: 10.18413/2408-9346-2025-11-1-0-7

BEHAVIOR OF BUSINESS ENTITIES IN THE OIL AND GAS CHEMICAL COMPLEX IN TIMES OF CRISIS
 
Bunkovsky D.V. | DOI: 10.18413/2408-9346-2025-11-1-0-8

SOCIAL MEDIA ALGORITHMS: CHALLENGES AND OPPORTUNITIES FOR THE MODERN MARKETER
 
Nikitin A.Ю. | DOI: 10.18413/2408-9346-2025-11-1-0-9

CREATION OF MECHANISMS FOR THE SUSTAINABLE DEVELOPMENT OF REGIONS BASED ON THE SECTORAL SPECIALISATION OF THE TERRITORY
 
Serebrova T.V. | DOI: 10.18413/2408-9346-2025-11-1-1-0