Keyword "CJM" found in the following publications:
CJM MAPS IN INVESTIGATION OF THE STAGES OF DECISION-MAKING PROCESSES IN DELIVERY SERVICE
In the context of an ever-changing and highly competitive goods delivery market, it is challenging for businesses to comprehend ...
DEVELOPMENT OF A GUEST JOURNEY DIGITALIZATION MAP FOR HOSPITALITY INDUSTRY ENTERPRISES
 The study focuses on the digitalization of the hotel industry, with an emphasis on enhancing guest experience management through ...