Keyword "PROMOTION" found in the following publications:

• PECULIARITIES OF FORMATION AND PROMOTION OF THE BRAND OF A HIGHER EDUCATIONAL INSTITUTION (EXAMPLE OF LIPETSK STATE TECHNICAL UNIVERSITY)

  The authors come to the conclusion about the necessity of branding higher education institutions – Lipetsk State Technical University (LSTU), ...

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• OPPORTUNITIES OF USING LOCAL BRANDS IN PROMOTING THE TERRITORY: FROM IDENTIFICATION TO COMMUNICATION

  In the late XX – early XXI century, the issues of territory branding and building a territorial brand are ...

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• THE POTENTIAL FOR INTEGRATING THE SEAT RESERVATION FUNCTIONALITY INTO THE RUSSIAN RAILWAYS PASSENGERS' MOBILE APPLICATION

  Railway transport is traditionally preferred when travelling between 400 and 1000 km. Depending on financial possibilities and personal ...

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• FORMATION OF A MODERN VIEW ON THE DEVELOPMENT OF INCLUSIVITY IN TOURISM

  This article examines inclusive tourism as a complex system of partnerships based on the possibility of socio-economic development of ...

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• FORMATION OF STRATEGY OF BAKING PREDAPRIYATIYA ON THE EXAMPLE OF LLC PEKAR

   Organization of sales policy is one of the most important aspects of any enterprise. Competitiveness of an enterprise depends ...

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• CULTURAL INFORMATION BACKGROUND OF KUZBASS AND ITS ROLE IN ATTRACTING TOURISTS
   

  The reorientation of tourist flows towards the domestic market has forced regions to rethink their approach to the leisure ...

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• THE SPECIFICS OF PROMOTING SPORTS EVENTS AS AN OBJECT OF A MARKETING COMPLEX

  The authors discuss some key differences between sports marketing, which focuses on sports facilities, and marketing in sports, which ...

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• ANALYSIS OF FACTORS INFLUENCING THE IMAGE OF THE REGION

  This article analyzes the main components of the process of developing a positive image of a region, which increase ...

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• COMMUNICATION PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF THE IMAGE OF THE TERRITORY (ON THE EXAMPLE OF THE ODINTSOVO CITY DISTRICT)

  The tourism industry of Russia after the pandemic and in the current political situation, having significantly lost its position, ...

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• ASSESSING THE EFFECTIVENESS OF PROMOTING SMALL ENTERPRISE PRODUCT INNOVATIONS TO THE MARKET
   

  The scientific problem of assessing the effectiveness of market promotion of new products consists of several aspects. We have ...

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• EVENT-MARKETING: PECULIARITIES OF FORMATION AND PROMOTION

  The article is devoted to the study of the event marketing technology used to promote the brand "Domru.ru". Event marketing ...

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• THE EXPERIENCE OF FORMATION OF SCHOO-LCHILDREN’S HEALTHY LIFESTYLE IN THE CONDITIONS OF ACTIVITIES OF THE REGIONAL INNOVATIVE PLATFORM IN BELGOROD REGION

  The article is devoted to an important problem of modern Russian education – saving the pupils’ health and ...

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• SOCIO-CULTURAL SPACE OF THE CITY AS A RESOURCE OF DEVELOPMENT OF TOURIST DESTINATION

  The development of tourism in various regions of Russia today is of great interest for Russia. Concepts of tourism development ...

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• EXPERIENCE IN LOCALIZING OFFICIAL WEBSITES OF CHINESE COMPANIES ON THE EXAMPLE OF THE BRAND LENOVO (联想)

  The article examines the definition of localization from the point of view of the intersection of various disciplines, and ...

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• THE STATE AND PROSPECTS OF DEVELOPMENT OF MEDICAL AND SPORTS TOURISM IN RUSSIA

  The article examines the situational conditions for the development of medical and sports tourism, formed under the influence of ...

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