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QUALITY OF SERVICES AND INCREASING THE VALUE OF CUSTOMER SERVICE IN THE SERVICE ECONOMY

Methodological approaches to assessing the lifetime value of B2B customers

Volume 11, Issue №4, 2025
Marina E. Tsoy, Vladislav Yu. Shchekoldin
To operate most effectively, contemporary companies need to understand their customers as thoroughly as possible, including their preferences, readiness to purchase, purchasing methods, loyalty, and so on. Therefore, research ...

Integration of Service Technologies in Real Estate Management: The Impact of Artificial Intelligence and Digital Platforms on Customer Service Perception

Volume 11, Issue №4, 2025
Margarita A. Kalininskaya, Elena A. Sergeeva
The relevance of the study lies in the need to adapt real estate service models to rapid digitalization and the increasing expectations of clients for personalized and technologically advanced ...

Scientometric Analysis of the Research Agenda in Sports Management and the Football Industry
 

Volume 11, Issue №2, 2025
Vladimir S. Sobolev
The article presents a scientometric analysis of research activity in the field of sports management and related areas such as the sports industry and football business. The relevance of ...

Brand promotion strategy in the cultural sphere through content marketing
 

Volume 11, Issue №2, 2025
Maxim V. Filiptsov, Tatiana V. Suvorova
Currently, in the field of culture, regardless of the forms of functioning of museums and exhibition centers, the issues of adaptive brand promotion through such a format as content ...

Features of the promotion of high-tech products in the B2B market

Volume 11, Issue №2, 2025
Larissa P. Steblyakova, Olga A. Zubkova, Anastasia M. Dumanova
High-tech sectors of the economy that ensure scientific and technological progress have the greatest development potential and investment attractiveness. The economic benefits of using high-tech products are associated with ...
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