MULTIMEDIA TOURS AS AN OPPORTUNITY OF INTRODUCING TOURISTS TO THE ATTRACTIONS OF THE CITY AND AREA
In modern conditions, the role of multimedia technologies is increasing, allowing the tourism industry enterprises to provide reference and advertising information.
The wide distribution of multimedia tools and technologies covers a large number of interconnected systems, blurring boundaries and distances, influencing the preservation and formation of favorable conditions for the implementation of a dialogue of cultures, promotion of tourist destinations, and development of competitive advantages.
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