Research result. Business and Service Technologies
Volume 12, Issue №2, 2026
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DEVELOPMENT OF THE TOURISM INDUSTRY: FROM LOCAL PRACTICES TO GLOBAL STRATEGIES
Medical tourism in the global market: effective models, strategies and development tools
The article examines international practices of medical tourism and the specific features of successful medical tourism destinations to identify strategic mechanisms for their development in close integration with the ...
Tourist profile and perception of satisfaction with tourist services in Latacunga canton – Ecuador
The objective of this study is to analyze the tourist profile and their perception of satisfaction with tourism services in the Latacunga canton. Hypothesis: The tourist profile has a ...
Tourist Clusters and Demographic Revitalization of Regions
In the context of the demographic crisis and regional differentiation, it becomes necessary to search for tools for sustainable economic development. Tourism serves as a definite driver of demographic ...
On the development of beer tourism in the Chuvash Republic
Hop-growing is deeply rooted in tradition in the Chuvash Republic, where beer is the national drink and an integral part of local culture. Its history dates back centuries. The ...
Mechanisms of agro-tourism integration into long-term strategies of socio-economic development of the region
Agroindustrial tourism in Belgorod region today is developing as one of the priority guidelines within the general course on the support of the rural territories. Its sense consists in ...
Anniversary as a factor of tourist attractiveness of an industrial city (on the eve of the celebration of the 400th anniversary of the city of Naberezhnye Chelny)
The increase in the number of anniversaries of Russian cities in recent years has attracted the attention of researchers to the so-called anniversary effects, which include an increase in ...
Transformation of management approaches in tourism: a foresight methodology for innovative development in a polycrisis environment
Traditional models of strategic planning in the tourism industry show low efficiency in the face of a global polycrisis characterized by nonlinearity and a high rate of change. The ...
QUALITY OF SERVICES AND INCREASING THE VALUE OF CUSTOMER SERVICE IN THE SERVICE ECONOMY
Services as a driver for rural development
The study shows that rural areas play an important role in the country's economy and development. Recently, both the government and society have been paying attention to the development ...
Marketing aspects of hybrid hospitality
The modern hospitality industry is undergoing a fundamental transformation driven by both macroeconomic shifts and a deep evolution of consumer behavior patterns in the context of the emerging experience ...
Global economic trends and challenges in the modern world
Organizational and economic mechanisms for implementing the strategy and the strategy implementation management system
The article examines the problem of institutional support for the implementation of strategic decisions under conditions of information asymmetry, conflicts of interest, and limited observability of agents’ actions. It ...
Development of a mechanism for improving the anti-crisis management system of a food industry enterprise
In the period from 2020 to 2024, food industry enterprises faced numerous challenges caused by the global pandemic, disruptions to supply chains, changes in consumer behavior, and economic instability. ...
Overcoming the influence of stereotypes and collective memory on the company's purchasing strategy
The final result of a modern company's work largely depends on the effectiveness of the chosen strategy for organizing the purchasing process. At the same time, the formulation of ...
Global Trends and Lifestyle Transformation: New Challenges and Shifting Paradigms in Sociology and Marketing
Global transformations affecting all levels of social reality are leading to profound changes in the lifestyles that are emerging in society. The existence of a stable correlation between class ...
TRENDS IN THE DEVELOPMENT OF INDUSTRY AND REGIONAL MARKETS. BUSINESS TRANSFORMATION IN THE NEW REAL
Threats to the security of the regional economic system
The article provides a brief description of the results of a study on the security of a regional economic system. The economic security of a region of the Russian ...
The specifics of digital marketing in the Russian warehouse equipment market
The article is devoted to the analysis of the specifics of the use of digital marketing tools in the Russian warehouse equipment market, which belongs to the capital-intensive B2B ...
Theoretical and methodological aspects of assessing production potential in crop farming: sustainability factors and vectors of digital transformation
The article examines the theoretical constructs and practical aspects of realizing the production potential in the crop farming subsector from a systems approach. The author clarifies the semantic content ...
THE HUMAN CAPITAL OF THE FUTURE AND THE CHALLENGES OF TRAINING PERSONNEL FOR THE SERVICE SECTOR
The dilemma of 'working for someone else versus owning your own business' as perceived by modern students
A key issue in work motivation is the value placed on work, especially among the younger generation. Scientific publications on this topic are few, and the conclusions they draw ...
