Overcoming the influence of stereotypes and collective memory on the company's purchasing strategy
The final result of a modern company's work largely depends on the effectiveness of the chosen strategy for organizing the purchasing process. At the same time, the formulation of a purchasing strategy requires developers to have points of support in space, and to apply a certain theoretical and ideological framework. However, such basic grounds are often subjective in nature. These are elements of collective memory that are firmly established in public opinion, as well as postulates and stereotypes derived from neoliberal ideology. They prioritize the competitive factor (rivalry), which makes it possible to achieve certain results in a fairly short time. The problem is that in practice, the short-term nature of their effect is not always taken into account, as well as the long-term negative consequences of their use, such as a narrowing of the pool of suppliers and a decrease in the quality of purchased goods. The purpose of this study is to identify these features and find alternative ways to organize purchases. To solve the problem, the well-known postulates in the field of procurement were identified and critically analyzed, including the use of the methodological and conceptual framework of socio-psychological sciences ("the Mandela effect", "the Nirvana economy", and "the backfire effect"). The study resulted in a recommendation to use an integrated approach when formulating a purchasing strategy, taking into account the specific features of the company's external environment, product portfolio, and product lifecycle, which can be used to select basic approaches for optimizing the purchasing process and creating a competitive supplier environment.
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