Cultural Information Background of Kuzbass and its Role in Attracting Tourists
The reorientation of tourist flows towards the domestic market has forced regions to rethink their approach to the leisure economy. Most programmes are developed to meet the needs of resorts and active recreation, while the problem of cultural "emptiness" arises. The problem addressed in this article is the underdevelopment of communication channels between cultural institutions and potential tourists. The analysis of this issue is relevant because Kuzbass is undergoing a process of changing its image from an industrial to a tourist region, but only active sports recreation and resort activities are developing in small towns, which is due to the availability of adequate recreational zones located in different areas of the region. Cultural facilities, with the exception of museums located near recreational areas or those organising ethnographic events, are not included in the tourism agenda. Attracting tourists to these sites could not only make tourist programmes more interesting and thus expand the range of target audiences, but also increase financial flows in Kuzbass and provide opportunities for the development of the region's cultural sector. The research included an analysis of the concept of "cultural tourism", an audit of the information resources of leading cultural institutions in the Kemerovo region, and an analysis of the communication channels used by the target audience. A comprehensive approach to developing a tourism development strategy in Kuzbass could significantly increase the influx of tourists from central regions and make this direction viable all year round.
Orlova, E. A. (2025), “Cultural Information Background of Kuzbass and Its Role in Attracting Tourists”, Research Result. Business and Service Technologies, 11 (1), pp. 56-69. DOI: 10.18413/2408-9346-2025-11-1-0-4
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Публикация подготовлена в рамках реализации государственного задания ФИЦ СНЦ РАН FGRW-2022-0001, № госрегистрации 122041900105-5