ASSESSMENT OF SOCIO-ECONOMIC FACTORS IN THE DEVELOPMENT OF HOTEL BUSINESS IN THE REGION
The development of hotel and restaurant business in the region is performed not separately, but under the influence of a number of factors, which influence happens irrespective of subjects of the market. The factors influencing the activities of hotels and catering are related to the marketing environment. Hotel and restaurant business as an industry of economy can successfully function in the presence of the favorable marketing environment. Therefore, the necessary prerequisites of intensive functioning of restaurant and hotel business are the monitoring of the marketing environment, and also the planning and implementation of the preventive actions aimed at decreasing the negative influence of factors of the marketing environment. Studying and monitoring of the marketing environment are necessary in order that the entities could adapt to the changing environment factors, react to market indicators, to be mobile and flexible, to adapt a marketing mix and to keep economic stability.
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