Zhanar Saparovna Rakhimbekova
Associate Professor, Candidate of Economic sciences, Almaty Management University (AlmaU)
Author's articles:
FACTORS INFLUENCING TOURIST DECISION-MAKING DURING COVID-19: AN EMPIRICAL STUDY
 The results of the research conducted by the authors made it possible to identify current trends and develop clear ...
OUTSOURCING AS A WAY TO INCREASE THE COMPETITIVENESS OF HOTEL BUSINESSES
The relevance of the study of the problems addressed is determined by the need to revise and improve ...
PROSPECTS FOR THE DEVELOPMENT OF RESTAURANT MARKETING IN KAZAKHSTAN
The article describes restaurant marketing, which is aimed at satisfying the needs of customers more fully. In the course ...
RESEARCH OF CONSUMER PREFERENCES OF THE NEW HOTEL IN ALMATY
The article presents the results of marketing research of consumer preferences in the process of bringing a new hotel to ...