Marina E. Tsoy
Candidate of Science (PhD) in economy, Associate Professor Head of Marketing and Service Department
Author's articles:
METHODOLOGICAL APPROACHES TO ASSESSING THE LIFETIME VALUE OF B2B CUSTOMERS
To operate most effectively, contemporary companies need to understand their customers as thoroughly as possible, including their preferences, readiness ...
CJM MAPS IN INVESTIGATION OF THE STAGES OF DECISION-MAKING PROCESSES IN DELIVERY SERVICE
In the context of an ever-changing and highly competitive goods delivery market, it is challenging for businesses to comprehend ...
