Research result. Business and Service Technologies
Volume 11, Issue №4, 2025
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DEVELOPMENT OF THE TOURISM INDUSTRY: FROM LOCAL PRACTICES TO GLOBAL STRATEGIES
Modern directions of marketing strategies development in the hotel industry
Marketing plays a key role in the success of a hotel. It provides the foundation for promoting the accommodation facility, enabling you to surpass competitors and create a positive ...
Positioning the tourism service as a factor in the sustainable development of agricultural and rural tourism
In the context of the growing demand for alternative urban recreation and the need for rural development, there is a need for an effective strategy for positioning tourism services ...
Ethnic Tourism in the Tula Region: Attractions and Target Audience
Domestic tourism, including ethnic tourism, is gaining popularity in the Russian tourism market, particularly in the Tula region. A review of Russian researchers' work over the past ten years ...
A comparative analysis of the economic, social and institutional aspects of the development of medical tourism in different countries, using examples from Southeast and South Asia
This article aims to conduct a comparative analysis of the economic, social and institutional dimensions of the development of medical tourism in various countries, using examples from Southeast and ...
Determining Factors of Route Selection in Student Tourism
The problem of the research lies in the need to identify the factors influencing the choice of routes in student tourism. This is because student tourism is not just ...
A platform-based approach to youth tourism development
The emergence and development of a platform economy in the Russian Federation is a systemic process driven by a combination of factors, including the emergence of government digital transformation ...
QUALITY OF SERVICES AND INCREASING THE VALUE OF CUSTOMER SERVICE IN THE SERVICE ECONOMY
Integration of Service Technologies in Real Estate Management: The Impact of Artificial Intelligence and Digital Platforms on Customer Service Perception
The relevance of the study lies in the need to adapt real estate service models to rapid digitalization and the increasing expectations of clients for personalized and technologically advanced ...
Methodological approaches to assessing the lifetime value of B2B customers
To operate most effectively, contemporary companies need to understand their customers as thoroughly as possible, including their preferences, readiness to purchase, purchasing methods, loyalty, and so on. Therefore, research ...
Global economic trends and challenges in the modern world
The emerging landscape of international educational mobility and the trajectory of change in the global education market
In the article, the authors consider how the landscape of international educational mobility is changing. Despite the fact that structural constraints related to migration policy, stricter visa and financial ...
Russia between East and West: On the Search for Cultural Originality
The modern world is home to a diverse range of folk cultures, each reflecting the unique development of their respective ethnic groups and nations. The uniqueness of each culture ...
TRENDS IN THE DEVELOPMENT OF INDUSTRY AND REGIONAL MARKETS. BUSINESS TRANSFORMATION IN THE NEW REAL
Evaluation of the Altman Z-Score Dynamics of an Average Agricultural Holding
The importance of domestic agricultural holdings to the national economy makes it important to analyze the feasibility of applying the Altman Z-score method to them. Unfortunately, such studies are ...
Foreign and Russian experience in the development of charging infrastructure: comparative analysis and recommendations for the Kaliningrad region
The article is devoted to the analysis of the development of the charging infrastructure of electric transport in the Kaliningrad region in comparison with neighboring countries - Poland, Lithuania, ...
THE HUMAN CAPITAL OF THE FUTURE AND THE CHALLENGES OF TRAINING PERSONNEL FOR THE SERVICE SECTOR
Recruitment and onboarding of personnel for hospitality industry businesses: a regional perspective
When starting a new job, many employees face numerous challenges. These can include a lack of necessary information (e.g., about work procedures, the fundamentals of corporate culture, etc.), difficult ...
Features of Social Adaptation of Older Adults through Intellectual-Creative and Active Leisure Activities
In contemporary socio-cultural conditions, there is a pressing need for the social adaptation of elderly citizens through intellectual-creative and active forms of leisure organization. One of the strategic objectives ...
