Research result. Business and Service Technologies
Volume 11, Issue №4, 2025
DEVELOPMENT OF THE TOURISM INDUSTRY: FROM LOCAL PRACTICES TO GLOBAL STRATEGIES
Modern directions of marketing strategies development in the hotel industry
Marketing plays a key role in the success of a hotel. It provides the foundation for promoting the accommodation facility, enabling you to surpass competitors and create a positive ...
Positioning the tourism service as a factor in the sustainable development of agricultural and rural tourism
In the context of the growing demand for alternative urban recreation and the need for rural development, there is a need for an effective strategy for positioning tourism services ...
Ethnic Tourism in the Tula Region: Attractions and Target Audience
Domestic tourism, including ethnic tourism, is gaining popularity in the Russian tourism market, particularly in the Tula region. A review of Russian researchers' work over the past ten years ...
A comparative analysis of the economic, social and institutional aspects of the development of medical tourism in different countries, using examples from Southeast and South Asia
This article aims to conduct a comparative analysis of the economic, social and institutional dimensions of the development of medical tourism in various countries, using examples from Southeast and ...
Determining Factors of Route Selection in Student Tourism
The problem of the research lies in the need to identify the factors influencing the choice of routes in student tourism. This is because student tourism is not just ...
A platform-based approach to youth tourism development
The emergence and development of a platform economy in the Russian Federation is a systemic process driven by a combination of factors, including the emergence of government digital transformation ...
QUALITY OF SERVICES AND INCREASING THE VALUE OF CUSTOMER SERVICE IN THE SERVICE ECONOMY
Integration of Service Technologies in Real Estate Management: The Impact of Artificial Intelligence and Digital Platforms on Customer Service Perception
The relevance of the study lies in the need to adapt real estate service models to rapid digitalization and the increasing expectations of clients for personalized and technologically advanced ...
