Keyword "PROMOTION" found in the following publications:
EVENT-MARKETING: PECULIARITIES OF FORMATION AND PROMOTION
The article is devoted to the study of the event marketing technology used to promote the brand "Domru.ru". Event marketing ...
Railway transport is traditionally preferred when travelling between 400 and 1000 km. Depending on financial possibilities and personal ...
OPPORTUNITIES OF USING LOCAL BRANDS IN PROMOTING THE TERRITORY: FROM IDENTIFICATION TO COMMUNICATION
In the late XX – early XXI century, the issues of territory branding and building a territorial brand are ...
The article is devoted to an important problem of modern Russian education – saving the pupils’ health and ...
FORMATION OF STRATEGY OF BAKING PREDAPRIYATIYA ON THE EXAMPLE OF LLC PEKAR
Organization of sales policy is one of the most important aspects of any enterprise. Competitiveness of an enterprise depends ...
ASSESSING THE EFFECTIVENESS OF PROMOTING SMALL ENTERPRISE PRODUCT INNOVATIONS TO THE MARKET
 The scientific problem of assessing the effectiveness of market promotion of new products consists of several aspects. We have ...
- The authors come to the conclusion about the necessity of branding higher education institutions – Lipetsk State Technical University (LSTU), ...
The article examines the definition of localization from the point of view of the intersection of various disciplines, and ...
THE STATE AND PROSPECTS OF DEVELOPMENT OF MEDICAL AND SPORTS TOURISM IN RUSSIA
The article examines the situational conditions for the development of medical and sports tourism, formed under the influence of ...
ANALYSIS OF FACTORS INFLUENCING THE IMAGE OF THE REGION
This article analyzes the main components of the process of developing a positive image of a region, which increase ...
FORMATION OF A MODERN VIEW ON THE DEVELOPMENT OF INCLUSIVITY IN TOURISM
This article examines inclusive tourism as a complex system of partnerships based on the possibility of socio-economic development of ...
The tourism industry of Russia after the pandemic and in the current political situation, having significantly lost its position, ...
THE SPECIFICS OF PROMOTING SPORTS EVENTS AS AN OBJECT OF A MARKETING COMPLEX
The authors discuss some key differences between sports marketing, which focuses on sports facilities, and marketing in sports, which ...
SOCIO-CULTURAL SPACE OF THE CITY AS A RESOURCE OF DEVELOPMENT OF TOURIST DESTINATION
The development of tourism in various regions of Russia today is of great interest for Russia. Concepts of tourism development ...