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DOI: 10.18413/2408-9346-2023-9-1-1-2

The phenomenon of blogging in the context of new forms of remote employment

The article deals with the phenomenon of blogging as a new form of remote employment. In modern society, blogging is becoming a demanded and popular direction. At the same time, the concept of "blogging" is not formalized in the labor legislation of Russia as a certain type of employment or profession. At the same time, blogging is a very promising area of remote employment, and during the coronavirus pandemic of 2020-2022. this direction has become even more relevant, especially for young professionals. In the course of a study on the phenomenon of blogging as a new form of remote employment, the method of in-depth interviews with young professionals under the age of 29 with higher education was used. The article assesses the degree of scientific development of questions related to blogging. The results of in-depth interviews with working youth are presented. The experience of youth blogging activities, including blogging topics, is being studied. Based on the results of the study, the main skills necessary for running a successful blog, the negative and positive aspects of blogging as employment are highlighted, young people's assessments of blogging as a new form of employment are presented, and the demand among young professionals for the profession of a blogger is considered. The results of a survey of young professionals made it possible to say about the positive attitude of young people to blogging, understanding the reasons for the mass enthusiasm for it, and to note that the respondents themselves in most cases would not like to engage in such activities.

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